Standard Bank’s Expansion Into French Africa Teaches Us About Africa’s Investment Growth Potential

标准银行总部 Standard Bank (SGBLY), a banking corporation based in South Africa, has discovered from its experience in the Ivory Coast, that there is plenty of growth potential in the francophone (French-speaking, culture, etc.) countries of Africa. In fact, this was termed to be “a strategic drive”.

This is one example of the fact that when we look at Africa’s investment potential, we cannot just consider the anglophone (English-speaking, culture, etc.) countries there.  There are the francophone and lusophone (Portuguese-speaking, culture, etc.), as well as the Arab countries, in Africa that merit consideration when it comes to investment, since many of them are growing, and businesses like Standard Bank are beginning to recognize that there are opportunities in different cultures.

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